Europe Glassware Market Size, Share & Trends Analysis 2030

Europe Glassware Market Size & Trends
The Europe glassware market is projected to reach USD 2.96 billion by 2024, with a CAGR of 7.4% anticipated from 2025 to 2030. As disposable income grows and lifestyles evolve, consumers are increasingly spending on high-quality glassware for personal use. The expansion of residential and commercial spaces, particularly in the hospitality sector, is also driving demand. Furthermore, the growing focus on sustainability has led to a surge in demand for eco-friendly alternatives, such as reusable water bottles and straws, made from durable glass materials.
Glassware production technologies are witnessing significant advancements, unlocking new avenues for market growth and expansion. The rich cultural heritage and traditions surrounding glassware in various European countries are also driving a strong demand for high-quality, artisanal glass products. Consumers are increasingly seeking convenient, modern designs that cater to their evolving lifestyles. For instance, beamian, a technology-driven company, has recently partnered with online wine-commerce platform, adegga, to introduce its innovative smart wine glass. This cutting-edge product features an integrated chip that enables users to easily record wine information by simply touching the glass to an electronic identifier at each producer's table, reflecting the growing trend towards connected glassware solutions.
As the world gradually returns to normalcy after the pandemic, consumers are increasingly opting for healthier alternatives in their daily lives, leading to a surge in demand for glassware. The non-toxic and easy-to-clean properties of glass have won over many who previously preferred plastic, making it the go-to choice for households and commercial settings alike. A notable example is Glassette, the homeware marketplace co-founded by Laura Jackson, which recently launched its inaugural own-brand collection featuring an elegant assortment of everyday drinking glasses. The five-piece range, inspired by the charming culture of Parisian cafes, includes the sought-after Frenchette bistro glass, a spacious variant, two tumblers, and a sophisticated champagne coupe.
Product Insights
In 2024, wine glasses emerged as a leading consumer product, accounting for nearly a quarter of total revenue. The growing popularity of wine-tasting events, home entertainment, and rising disposable incomes among consumers have driven up demand for premium glassware. Furthermore, the increasing focus on visual appeal has fueled interest in stylish and luxurious glassware, making it an essential component of special occasions such as weddings and anniversaries.
The art of mixology is experiencing a significant surge in popularity, with the cocktail glass expected to grow at a substantial 7.5% CAGR over the forecast period. This upward trend can be attributed to the ever-growing interest in craft cocktails and the cultural phenomenon that surrounds them. As more people seek out unique experiences and gatherings, the demand for stylish and functional glassware is on the rise. The proliferation of bars, restaurants, and home cocktail enthusiasts alike is further fueling this growth, as individuals look to elevate their entertaining and social occasions. Moreover, the trend of hosting intimate gatherings at home and the emphasis on presentation are also key drivers of this market expansion. Consumers are seeking premium, high-quality glassware that not only enhances the drinking experience but also adds a touch of sophistication to special occasions, thereby further propelling the growth of the cocktail glass industry.
Distribution Channel Insights
In 2024, specialty stores continued to lead in revenue share, driven by the appeal of their exclusive and high-quality products. The unique offerings cater to those seeking premium and artisanal glassware, which resonates with consumers looking for distinctive and stylish pieces for their residences or commercial spaces.
The online retail segment is poised for rapid growth over the forecast period, driven by consumer preferences that prioritize convenience, variety, and affordability. As consumers increasingly turn to digital platforms to shop for glassware, they are drawn to the vast array of products available, competitive pricing, and the ease with which they can compare options. The rise of e-commerce giants and specialized online retailers has streamlined the shopping experience, making it easier for consumers to discover high-quality glassware. Furthermore, the growing trend of home entertaining and the desire for unique, premium glass items have also contributed to the popularity of online retail among consumers seeking distinctive additions to their table settings or special occasion decor.

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Branding Insights
In 2024, non-branded products led the market with a substantial revenue share of 63.4%. Their affordability and widespread availability are key factors driving this segment's success. Consumers increasingly opt for cost-effective alternatives to branded glassware, making non-branded options more appealing. The proliferation of online retailers and discount stores that offer affordable non-branded glassware has further solidified its market position. Furthermore, the trend towards minimalism and a preference for simple designs without branded logos have also contributed to the popularity of non-branded glassware.
The branded segment is poised to experience the highest CAGR during the forecast period, driven by consumer demand for trusted and reliable brands offering premium glassware products. Consumers increasingly prioritize brand reputation and quality assurance, contributing to a preference for branded items. The added value of warranties and customer support further enhances the appeal of branded glassware. Marketing campaigns and advertising also play a significant role in promoting branded glassware as a desirable gift item for special occasions. Moreover, the expansion of e-commerce platforms has streamlined access to branded glassware products online, fueling growth in this segment.
Country Insights
The UK has long been a benchmark for European glassware production, boasting an impressive 16.6% market share in 2024. The nation's reputation as a hub for quality craftsmanship is largely due to the presence of illustrious glass manufacturers and artisans who have honed their expertise over generations. The domestic demand for premium and artisanal glass products has been a key driver of growth, with British culture and lifestyle serving as a significant catalyst for this trend. The UK's strategic location and extensive distribution network have also enabled seamless exports to other European countries, further solidifying its position in the market. In September 2024, Crystal Image, a leading glassware manufacturer, unveiled an exclusive Birmingham-themed collection, aptly timed for summer 2024. This exquisite range, painstakingly handcrafted by skilled local engravers in Stourbridge, beautifully captures notable landmarks from Birmingham's City Centre, paying homage to the city's rich history and heritage.
Germany Glassware Market Trends
Germany's glassware industry remains a significant player in the global market, accounting for an substantial share as of 2024. Rooted in centuries-old tradition of glassmaking and craftsmanship, Germany has consistently produced high-quality glassware products that are renowned for their exceptional style and durability. The strong domestic demand for premium glassware, coupled with the country's reputation for manufacturing robust yet aesthetically pleasing glass items, has been instrumental in maintaining its market share. Furthermore, Germany's central European location and well-established export networks have enabled seamless distribution of its glassware products to other European countries, thereby solidifying its presence in the regional market.
Spain Glassware Market Trends
Spain's glassware industry is poised for notable growth over the forecast period, driven by a 8.6% CAGR. The flourishing hospitality and tourism sector, with Spain ranking as the second most visited destination globally, is a significant contributor to this expansion. With foreign visitor numbers increasing by 10% compared to 2023, there is a growing demand for high-quality glassware in restaurants, bars, and hotels that can elevate the dining experience. The industry's growth is also attributed to the rising importance of presentation and aesthetics in the food and beverage sector, as well as the growing consumer preference for eco-friendly and sustainable glass products. As disposable incomes continue to rise, consumers are increasingly seeking premium and environmentally responsible products, driving demand for innovative glassware solutions that balance style with sustainability.
Key Europe Glassware Company Insights
Some notable players in the European glassware market are Sisecam, Villeroy & Boch Group AG, Fiskars Group, Lifetime Brands, Inc., Ritzenhoff Cristal GmbH, Steelite International, among a few others.
Ritzenhoff produces a wide range of glassware products, including drinking glasses, stemware, and specialty glass items. The company's commitment to quality and sustainability is evident in its production processes, which combine traditional glassblowing techniques with modern technology. Ritzenhoff serves both the B2B and B2C markets, offering customized solutions for the international beverage industry and high-quality products for end consumers through its online store and specialist retailers.
Steelite specializes in producing high-quality porcelain, melamine, stoneware, and glass tableware designed to enhance the dining experience. The company's innovative designs and commitment to durability and hygiene standards have made it a preferred choice for restaurants, cafes, and hotels worldwide.
Key Europe Glassware Companies:
Sisecam
Villeroy & Boch Group AG
Fiskars Group
Lifetime Brands, Inc.
Ritzenhoff Cristal GmbH
Steelite International
Alessi SpA
ARC International
Joh. Oertel & Co. Kristallglas
Bormioli Luigi S.p.A.
Europe Glassware Market Report Scope
Report Attribute
Details
Market size value in 2025
USD 3.21 billion
Revenue forecast in 2030
USD 4.58 billion
Growth Rate
CAGR of 7.4% from 2025 to 2030
Base year for estimation
2024
Historical data
2018 - 2023
Forecast period
2025 - 2030
Report updated
January 2025
Quantitative units
Revenue in USD million and CAGR from 2025 to 2030
Report coverage
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered
Product, Distribution Channel, Branding and Region
Regional scope
Europe
Country scope
UK, Germany, France, Italy, Spain, Benelux, Russia
Key companies profiled
Sisecam; Villeroy & Boch Group AG; Fiskars Group; Lifetime Brands, Inc.; Ritzenhoff Cristal GmbH; Steelite International; Alessi SpA; ARC International; Joh. Oertel & Co. Kristallglas; Bormioli Luigi S.p.A.
Customization scope
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options
Avail customized purchase options to meet your exact research needs. Explore purchase options
Europe Glassware Market Report Segmentation
This comprehensive report offers a detailed forecast of revenue growth across various regions and countries within Europe, while also providing in-depth analysis of the latest industry trends for each sub-segment. Conducted by The Research Insights, this study has segmented its findings into four key categories: product types, distribution channels, branding strategies, and specific country markets.
Product Outlook (Revenue, USD Million, 2018 - 2030)
Beer Glass
Wine Glass
Cocktail Glass
Spirits Glass
Others
Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Supermarkets & Hypermarkets
Specialty Stores
Online Retail
Others
Branding Outlook (Revenue, USD Million, 2018 - 2030)
Branded Glassware
Non-branded Glassware
Country Outlook (Revenue, USD Million, 2018 - 2030)
UK
Germany
France
Italy
Benelux
Spain
Russia