Men’s Wear Market Size, Share | Forecast by 2030

 

Men’s Wear Market Size & Trends
The global men's wear market is poised for significant growth, with a valued size of USD 590.24 billion in 2023. A steady CAGR of 6.8% is anticipated from 2024 to 2030, driven largely by the rising fashion consciousness among millennials and Generation Z males. According to a YouGov report published in January 2022, 15% of the U.S. population falls into the category of Fashion Pioneers, with approximately 55% identifying as men. This demographic showcases high fashion awareness, indicating promising growth trends in the market. Designers are increasingly tailoring their designs to cater to male preferences, recognizing the potential for premium pricing and driving market expansion.
The ever-changing landscape of men's fashion has a profound impact on the market, with online platforms serving as a catalyst for style evolution. As consumers increasingly seek to stay abreast of the latest trends, brands have responded by frequently refreshing their collections to align with current styles, thereby fueling industry growth. In this environment, brand ambassadors have emerged as key players, harnessing their influence and personal flair to promote brands and forge connections with their target audience. By showcasing their individual style and endorsing products, these influential figures play a vital role in building brand credibility and visibility. Partnering with celebrities such as actors and sports personalities can significantly elevate a brand's appeal, ultimately driving sales and propelling the industry forward.
The rise of online shopping platforms has revolutionized the retail landscape, providing consumers with unparalleled convenience, diversity, and value. These platforms leverage sophisticated algorithms to craft tailored experiences, suggesting products that resonate with individual preferences and browsing habits. The ease of online shopping, coupled with the ability to effortlessly compare products and prices, has significantly accelerated sales growth. For example, Italian Colony, a premium menswear brand from India, recently launched its e-commerce platform in March 2023, offering consumers a global reach for high-quality clothing at competitive rates. To further enhance customer engagement, the company also developed a mobile application available on both Apple and Android devices, enabling seamless purchases anywhere, anytime.
The world of men's fashion is intricately woven into the fabric of cultural events, traditions, and social norms. As societal attitudes towards gender fluidity and inclusivity have gained momentum, traditional notions of masculinity have begun to shift. This shift has led to a surge in diverse and experimental styles, as men seek to express themselves authentically. As a result, brands are adapting to meet the evolving needs of their audience. Innovative materials and manufacturing techniques are being incorporated into products, while marketing campaigns are becoming increasingly inclusive and nuanced. The rise of smart clothing, which integrates technology such as fitness trackers or heating elements, is also driving market growth by enhancing the functionality of garments and providing unique selling points for brands. These technological advancements not only cater to the changing preferences of men but also open up new avenues for creativity and self-expression in the world of fashion.
Product Insights
The apparel segment holds a substantial market share, accounting for 49.0% in 2023, driven by the consistent sales of popular clothing items such as t-shirts, trousers, jeans, and formal wear. This segment's demand is further amplified by the male demographic's enthusiasm for sports like basketball, football, cricket, and motorsports, leading to a surge in jersey and team kit purchases. As consumers become increasingly environmentally conscious, they are seeking out brands that prioritize eco-friendly practices, including sustainable materials like organic cotton and recycled fabrics, as well as ethical manufacturing processes. This growing trend is prompting brands to innovate and adopt more sustainable practices, which in turn is influencing market dynamics. For example, PUMA's recent announcement to incorporate its RE:FIBRE textile recycling technology into all replica jerseys for football Federations and Clubs by 2024 will likely drive a shift towards greener practices in the industry.
The footwear segment is poised for the fastest growth during our forecast period, driven by a surge in demand for fashionable, trendy, and stylish footwear across all age groups. Leading brands such as Adidas, Nike, Skechers, and Puma are expanding their portfolios to cater to this growing trend. Moreover, specialized athletic footwear has seen increased demand, thanks to the rising number of men participating in physical activities like running, hiking, gym workouts, and sports. Shoes designed for specific activities, including running shoes, cross-trainers, and hiking boots, offer enhanced support, cushioning, and durability, which are crucial for improving performance and preventing injuries. This focus on fitness is driving growth in the men's footwear market, particularly in the athletic and sportswear segments.
Distribution Channel Insights
The offline distribution segment holds a leading position in the market, with many consumers opting for physical stores over online channels. A substantial number of buyers continue to prefer purchasing clothing, footwear, and accessories through brick-and-mortar outlets, primarily due to the tactile experience they offer. In contrast to digital platforms, physical stores enable customers to physically handle products, ensuring a precise fit, high-quality fabrics, and an accurate visual representation. For men's wear, this hands-on approach is particularly crucial as it directly impacts purchasing decisions. Offline retailers provide an immediate and immersive shopping experience, allowing customers to engage with products firsthand and receive personalized assistance from in-store staff. These experts offer tailored styling advice, address size and fit queries, and provide product recommendations based on individual preferences. This interactive experience significantly enhances the shopping process, fosters customer loyalty, and drives sales for retailers.
The fast-paced world of e-commerce is expected to see a significant surge during the forecast period, with the online distribution channel segment poised to lead the way. With the rise of online shopping, consumers can now browse and make purchases from the comfort of their own homes, eliminating the need to physically visit stores and saving time and effort in the process. The ability to shop on-the-go using mobile devices has further increased accessibility, making it an attractive option for busy professionals and individuals with packed schedules. This convenience factor is driving the popularity of online shopping, as people seek ways to streamline their daily routines. For instance, Triumph recently launched its Online Clothing Shop in the U.S., providing customers with access to its full range of clothing collections online. The company has also made available its premium Heritage Collection, alongside its casual clothing and protective rider wear portfolios, enabling enthusiasts to purchase high-quality products from the comfort of their own homes.
Regional Insights
The North America men's wear market plays a pivotal role in the global industry, accounting for a substantial revenue share. Local pop culture and media have a profound impact on shaping trends in this region. TV shows, movies, music videos, and sports celebrities all contribute to establishing new styles that consumers eagerly adopt. Iconic characters, musicians, and athletes often serve as style influencers, endorsing brands and driving sales. Furthermore, the growing awareness of sustainability has led to an increased focus on eco-friendly materials, further shaping the regional market.

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 U.S. Men’s Wear Market Trends
The US men's wear market is poised for significant growth over the forecast period, driven by factors such as economic stability and high disposable income among American consumers. With a strong willingness to invest in quality apparel, men in the country are seeking out premium brands that offer exceptional style and craftsmanship. This trend is also being influenced by an increased awareness of environmental sustainability in fashion, with many consumers opting for brands that prioritize eco-friendly practices. As a result, there is growing demand for clothing made from recycled materials, deadstock fabrics, and organic cotton. The launch of European sustainable fashion brand TWOTHIRDS in the US market in April 2024 is a notable example of this trend, introducing its Summer Collection which caters to both men's and women's apparel with an emphasis on sustainability.
Asia Pacific Men’s Wear Market Trends
The Asia Pacific region is poised for significant growth in its men's wear market over the coming years. The steadily increasing workforce has created a lucrative platform for diverse clothing styles to flourish, encompassing everything from casual and formal attire to activewear and traditional garments. Social media and digital influencers play a pivotal role in shaping fashion trends in this dynamic economy by showcasing an array of styles and endorsing brands. These influential personalities boast substantial followings, exerting a profound impact on consumer preferences. Brands effectively utilize social media to launch campaigns, foster engagement with consumers, and create memorable content. The sheer size of populations in countries such as China, India, and others amplifies the demand for men's apparel, driving market growth.
In 2023, China's men's wear market played a significant role in the overall revenue landscape. A notable trend emerging in this space is the growing demand for eco-friendly and socially responsible fashion products, driven by an increasing awareness of environmental sustainability among Chinese consumers. As authorities implement stricter regulations, individuals are becoming more mindful of the environmental footprint associated with their clothing choices, seeking brands that prioritize both style and sustainability. The rise of social media has also had a profound impact on the men's wear market in China. The visually-driven nature of platforms such as WeChat and Douyin enables fashion brands to showcase their latest collections, collaborate with influencers, and engage with consumers on a more personal level. By leveraging these channels, brands can tap into the vast and influential Chinese market, promoting the latest trends and styles while fostering a sense of community among like-minded individuals who value sustainability and authenticity.
Europe Men’s Wear Market Trends
The men's wear market in Europe is poised for notable growth over the coming years, driven by a unique blend of cultural heritage and modernity. European fashion has long been renowned for its distinctive style, which not only reflects the region's rich history but also inspires creativity and innovation among designers. The high standards of craftsmanship that define European fashion are deeply ingrained in its DNA, with many brands continuing to uphold these values even as they adapt to changing consumer preferences. Furthermore, globalization has created a thriving international market for European brands, allowing consumers to access a wide range of styles from around the world through online platforms and global travel opportunities. This influx of diverse influences is stimulating significant innovations in the European men's wear market, as consumers increasingly seek out unique and eclectic fashion aesthetics that reflect their individuality and cultural curiosity.
The UK men's wear market is poised for significant growth from 2024 to 2030, driven by the influence of celebrity endorsements and collaborations. When it comes to fashion, people like actors, musicians, athletes, and social media influencers who have a large following play a substantial role in shaping style trends. By partnering with brands, these influencers not only promote their own personal styles but also increase brand visibility and drive sales. Moreover, consumers are increasingly making eco-conscious choices when it comes to purchasing clothing. The environmental impact of the fashion industry is becoming a major concern, with many people looking for ways to reduce their carbon footprint. As a result, second-hand shopping has become a popular option. Not only does it offer an affordable and sustainable alternative to buying new clothes, but it also provides a convenient way for consumers to refresh their wardrobes without contributing to textile waste. To cater to this growing demand, some fashion brands are introducing innovative initiatives that make second-hand shopping more accessible and appealing. For instance, H&M's recent launch of its 'Pre-Loved' concept in London marks an exciting development in the market. This collaboration enables customers to browse and purchase pre-loved clothing and accessories through a dedicated store section, providing a unique shopping experience that is both sustainable and affordable
Key Men’s Wear Company Insights
Key influencers shaping the men's wear landscape are H&M, Inditex's Zara, Nike, and Adidas, with several other prominent brands also contributing to the industry's vibrancy.
H&M offers fashionable clothing and accessories for men, women, and children, along with home accessories under the H&M Home brand. H&M has become a fashion leader through the introduction of premium fashionable clothes at affordable prices. The company’s strategy focuses on global expansion, with a strong online presence alongside its physical stores. H&M executes different styles through its sub-brands, such as ‘COS’ for a minimalist look and ‘Weekday’ for an outdoor vibe.
Nike offers a wide range of sportswear products. Beyond footwear, the company’s portfolio includes apparel and equipment, along with popular subsidiaries such as Air Jordan and Converse. Nike’s strategy focuses on offering premium quality products, the use of innovative manufacturing processes, and targeting diverse athletic needs. The company is well-known globally for designing and making jerseys for popular soccer clubs such as Barcelona, PSG, Liverpool, and Chelsea, using the DRI-FIT technology to absorb and remove moisture and help athletes stay cool.
Key Men’s Wear Companies:
The following are the leading companies in the men’s wear market. These companies collectively hold the largest market share and dictate industry trends.
H&M Group
Industria de Diseño Textil, S.A.
Nike, Inc.
Adidas AG
UNIQLO CO. LTD.
LEVI STRAUSS & CO
Gap Inc.
PVH Corp.
RALPH LAUREN MEDIA LLC
HUGO BOSS
Comp11
Recent Developments
In July 2024, HUGO BOSS announced the opening of a new flagship store in Düsseldorf, Germany, to promote the company’s 24/7 lifestyle range for women and men. The company’s ‘Smart Fitting Room’ would be integrated into eight of the 17 rooms of this store, allowing customers to easily access product information, care instructions, and size availability. The store is spread across two floors, with the first floor showcasing casual clothing from the BOSS Black and BOSS Green lines for men and the second-floor displaying menswear and womenswear from the BOSS Camel and BOSS Black lines.
In July 2024, Nike introduced the Air Jordan XXXIX, designed to allow players to move easily during basketball games. The shoe features a midsole combination of full-length Air Zoom and full-length ZoomX foam to provide an optimum cushioning experience. Meanwhile, the upper of the shoe utilizes a computational design derived from footwear tests conducted in the Nike Sport Research Lab (NSRL). The Air Jordan has been released on both online platforms and physical stores.
Men’s Wear Market Report Scope
Report Attribute
Details
Market size value in 2024 
USD 622.61 billion
Revenue forecast in 2030
USD 923.85 billion
Growth rate
CAGR of 6.8% from 2024 to 2030
Base year for estimation
2023
Historical data
2018 - 2022
Forecast period
2024 - 2030
Quantitative units
Revenue in USD million  and CAGR from 2024 to 2030
Report coverage
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered
Product, distribution channel, region
Regional scope
North America, Europe, Asia Pacific, Latin America, MEA
Country scope
U.S., Canada, Mexico, UK, Germany, France, Italy, Spain, Japan, China, India, Australia, South  Korea, Brazil, South Africa
Key companies profiled
H&M Group; Industria de Diseño Textil, S.A.; Nike, Inc.; Adidas AG; UNIQLO CO. LTD.; LEVI STRAUSS & CO; Gap Inc.; PVH Corp.; RALPH LAUREN MEDIA LLC; HUGO BOSS
Customization scope
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options
Avail customized purchase options to meet your exact research needs. Explore purchase options
Global Men’s Wear Market Report Segmentation
We have conducted an in-depth examination of the global men's wear market, providing a comprehensive forecast of revenue growth across various segments from 2018 to 2030. Our research also delves into the latest industry trends in each sub-segment, offering valuable insights for stakeholders. For this study, we have segmented the market based on product, distribution channel, and region, enabling a nuanced understanding of the industry's dynamics.
Product Outlook (Revenue, USD Million, 2018 - 2030)
Clothing/Apparel
Trousers
Denims
Shirts & T-shirts
Ethnic Wear
Others
Accessories
Footwear
Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Offline
Online
Regional Outlook (Revenue, USD Million 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Australia
South Korea
Latin America
Brazil
Middle East and Africa
South Africa